Going Green With Ford – Announcement Video


Going Green With Ford – Announcement Video

Today we’ve announced the infusion of Microsoft Hohm’s technology into Ford’s aggressive global electrification strategy. So if you missed the live announcement  from the New York Auto Show grab a seat and click play.


It’s a great time to be talking about the business case of sustainability; it isn’t about tree hugging and philanthropy.

SAP launches local Sustainability Executive Advisory Council

Despite the increasing focus on carbon emission reductions within IT and business, the widespread appointment of chief sustainability officers (CSOs) across Australia is unlikely, according to enterprise software giant, SAP.

Speaking to Computerworld Australiaahead of the company’s launch of its local Sustainability Executive Advisory Council, SAP’s chief sustainability officer and executive vice president of sustainability, Peter Graf, said an eventual carbon emissions trading scheme or tax on carbon emissions was unlikely to result in an increase in chief sustainability officers.

“When you have a tax or legislation it becomes a compliance issue, so [a CSO] is more prone to having the sustainability issue moved into the risk management or financial optimisation/finance department,” he said. “The point is that if you wait for legislation to hit, you’re not going to create any competitive advantage out of sustainability.”

CSOs who had been employed to address sustainability often face a hard time, struggling to be heard within their companies, Graf said.

“The successful sustainability officers I know are the ones who have an intrinsic understanding of how the business creates its value and have a career in where the value is created. That is the predominant model,” he said. “If I weren’t part of the development organisation and didn’t help create solutions for customers, then I would have smaller voice in the organisation.”

The net result for CIOs was that there was now a strong opportunity to sit down with the business and discuss sustainability beyond greening the data centre. “CIOs I see in many organisations are distracted by the share of voice the data centre gets,” he said. “Greening the data centre is important but it is only 0.4 per cent of global emissions, according to McKinsey, so the real opportunity for the IT organisation is to understand the wider impact that sustainability has on every business process in the organisation.”

For its part, SAP’s Sustainability Executive Advisory Council will seek to address the issue of sustainability as it applies to every organisation regardless of market vertical or size, Graf said.

“Sustainability is an overarching concept which touches every industry in parallel,” Graf said. “It’s also a nascent software market, so for us it’s key to work with leading companies, understand their challenges in dealing with sustainability and examine the practices they have put in place. We can then put those practices into software and then help many, many companies based on the lessons these leaders have learned.”

Current Sustainability Executive Advisory Council members include Telstra and Corporate Express.

“It’s a great time to talk about the business case of sustainability; it isn’t about tree hugging and philanthropy,” Graf said. “There is a lot of money at stake in driving down the costs of compliance and improving resource intensity and energy efficiency of companies and have them bring out more sustainable products.”

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Novel syringe demonstrates cost benefits of sustainable product design

Novel syringe demonstrates cost benefits of sustainable product design

Cambridge Consultants has unveiled an innovative concept for a high-quality prefilled syringe, cutting the volume of a typical pack in half.


Cambridge Consultants, a leading technology product design and development firm, today announced its novel pre-filled syringe concept ‘Syreen.’ A revolutionary ‘green’ syringe design, Syreen is a highly effective, safe, and easy-to-use drug delivery device for self administration use, designed to ease the resource intensity and material wastage associated with traditional syringe development and manufacture.

Instead of glass, Syreen syringes are made with COP (cyclic olefin polymer) plastic, which has enabled Cambridge Consultants to shed the need for secondary packaging altogether, a first in this medical device arena. The makeup of the Syreen allows syringes to clip together, nesting in a pack while the COP design doubles as the outer shell of the packaging itself. The Syreen therefore eliminates the need for wasteful fillers such as cardboard and styrofoam, reducing the packaging weight by 30 percent and volume by 50 percent from today’s standard packaging. The United States alone produces 6,600 tons of medical waste per day, equalling well over two million tons per year—approximately 85 percent of which goes to landfills throughout the country.

“What makes Syreen so exciting is that while it is a sustainable alternative to the status quo, it can truly introduce a paradigm shift in the existing supply chain,” said Phil Lever, Commercial Director, Drug Delivery Devices for Cambridge Consultants.

“We found that typical glass syringes use many materials from all over the world and that shipping costs are egregious due to inefficiencies in packaging. This marriage of economy and ecology shows that medical device companies will likely see competitive benefits by taking sustainability seriously.”……………….

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Reducing the Resource Intensity of packaging

Kodak Chooses Clamshell Alternative For Camera Packaging


By GreenerDesign Staff Published January 08, 2010

Richmond, VA — Eastman Kodak’s C-182 digital camera will be sold in Natralock packaging, an alternative to all-plastic clamshells that is made with recyclable PET plastic and paperboard.

The Natralock packaging, by MeadWestvaco, uses an average of 60 percent less plastic than all-plastic clamshells, which are typically made from plastics like PVC that are not generally accepted in recycling systems.

With MeadWestvaco’s packaging, products are put in a PET shell that’s just big enough to fit the item, and the plastic is then sandwiched between paperboard that comes from sources certified by the Sustainable Forestry Initiative.

The company says that its packaging is slimmer, 29 percent lighter, uses 65 percent less energy in production and seals an average of 60 percent faster in production than clamshells.

MeadWestvaco is also working with SanDisk, Lexar and other consumer electronics companies to transition their clamshell packaging to Natralock, which can run through most existing sealing machinery.

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How “Design Thinking” impacts developing economies

How “Design Thinking” Impacts Developing Economies

Eric Dorf

As a first generation American, I have always been influenced by my parents, who continue to be a powerful example for me. Having faced cultural discrimination, they were forced to flee to the United States with practically nothing. They arrived here, to the land of opportunity, with an entrepreneurial spirit and made a success of their lives. Having learned from my parents’ difficulties in their native land before they came to the U.S. I empathize with people in developing countries. Given my family’s background, my fundamental desire in life is to help other people who are struggling to survive in underdeveloped nations.

As a future entrepreneur, one of my ambitions is to improve living standards in developing countries. I am learning one of the tools that can be used to achieve this in the MBA in Design Strategy (DMBA). It is called Design Thinking.

Design Thinking involves generating a multitude of “out of the box” ideas, building on these ideas, deferring judgment, and arriving at a consensus. According to Tim Brown, CEO of IDEO, it is “a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” By understanding these principles, I began to see how business methods, sustainability (viability within a particular environment), strategy, and communication are fundamental to Design Thinking and can be used in global development projects. I am immersed in this learning experience at DMBA comprehending how to apply these skill-sets to participate in and contribute to social change in developing countries…………….

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Solar-powered aeroplane makes runway debut

sustainable design, green design, solar powered airplane, alternative energy, renewable energy, solar impulse, solar power, aircraft, airplane

Biofuels are often touted as the next big thing in airplane fuel technology, but solar power shouldn’t be discounted — as was recently proven by the team behind the Solar Impulse. The solar-powered plane just took its first test down the runway, and eventually the plane is expected to take a 20 to 25 day trip around the world.


Resource efficiency or resource intensity?

It is imperitive that the aim is to reduce the Resource Intensity of systems, not the ‘efficiency’ of individual processes


IBM Launches Consulting Service for Sustainable Assets

ARMONK, N.Y. – 18 Nov 2009: IBM (NYSE: IBM) has introduced a consulting service to reduce the costs and environmental impact associated with managing property, equipment and business activities.

Sustainable Asset Analytics is designed to help clients manage real estate, supplier performance, carbon data collection and analysis, asset lifecycle maintenance, and all processes and systems used to support these activities. The service can be applied to everything from buildings to information technology and other office equipment to manufacturing tools and warehouse machinery to business travel. 

Property, other assets and business activities of all types can be areas of waste and unnecessary greenhouse gas emissions. Culprits include poor planning and maintenance, inadequate energy management, the heating or cooling of unused space, and the inability to collect and analyze operational information. But by creating a comprehensive plan to manage and measure these activities and assets, clients can reduce energy and water use, lower greenhouse gas emissions and waste, and improve efficiency. ………………

Full press release at