Re-defining Quality

Posted on LinkedIn at

Define Quality…! A conversation about a Quality definition is getting hot, What is your definition?

Derek Deighton • Quality (BigQ) is that which ~

“Maximises the ‘essential’ value added to society resulting from the creation, use and disposal of a product or service at continually reducing Resource Intensity”

In a resource constrained environment any process, product or service that does not add ‘essential’ value to society has infinite Resource Intensity and zero utility or Quality

Any organisation that cannot define and realise, at continually reducing resource intensity’ the ‘essential’ value it adds to society will not survive in a resource constrained environment.

The ‘First Law of Sustainability’ states ~ In a resource constrained environment, goods and services can only grow at the rate at which their Resource Intensity is reduced, the resource use per person per unit of ‘essential’ value delivered. 1=P*C*RI

LittleQ is any recognisable subset of BigQ, fitness for purpose, conformance to specifications, customer satisfaction etc.

This approach to Quality is dictated by the need, in a resource constrained environment, to do the ‘right thing’ right by using resources ‘effectively’ not ‘efficiently’ using resources to do the wrong thing.

‘Failure Demand’ is any economic, social or environmental cost, or possible cost, that prevents, or might prevent, ‘essential’ value being maximised over the product or service life cycle.

Globally the situation is evident but the full import is not being recognised in the face of spiralling consumption.

BigQ ~ ‘Leading for Competitive Advantage’ The Big Q PDF


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