Corporate Sustainability Should Start At Business School
Zachary Shahan October 30, 2010
Too often, environmentalists are reacting to what corporations do. Rather, we need to advance a more holistic school of social change in the business world.
That means we need to go to the roots of the corporate world and understand where businessmen and women are coming from. You heard me: Business schools.
The inspiration for this post comes first from a tremendous book that nails this topic— The Sustainable Business (available as a free download from the European Foundation for Management Development). The author, renowned scholar and businessman Jonathan T. Scott writes, “to understand sustainability it’s essential to begin by first comprehending the big picture…Rather than building up from particulars to generals (the empiricist method), one must begin with generals—an in-place, intuitive wisdom of the logic behind thinking in the long-term, what it entails, and why it’s important.”…………….
Full story at http://ht.ly/326LM