Renault and the Resource Intensity of Mobility


Renault, Peugeot: Refreshingly Honest About the Future


By Bill Moore

I am stunned! Absolutely stunned.

I happened across this recent Renault corporate video this morning while tracing down information about Peugeot’s new SR1 Hybrid, pictured below along with their plan to revamp their company. While it would be all too easy to view this as just another effort at corporate ‘green wash,’ it would strongly suggest that Renault, part of the global alliance with Nissan, is truly serious about remaking itself into a company whose products more closely match the realities of the world as they are, not as we insular and all-too-often-parochial Americans pretend them to be.

This video is a refreshing and much-needed change from the still deeply ingrained messaging of the Go-Go Era of cheap gas and tail fins that continues to prevade the auto advertising world. My congratulations to the management and employees at Renault for its candid, and hopefully honest and sincere new corporate perspective.

Peugeot Announces New, Greener Marque Plan

Peugeot launched a comprehensive new Marque plan, with the objectives of moving up three places in the world car market by 2015 (it is currently in 10th place); establishing Peugeot as a benchmark for style; and becoming the leader in mobility services.

To achieve its goals, Peugeot is relying on a new products strategy that includes electric propulsion (the i0n i-MiEV-derived electric car) and E-Vivacity scooter from 2010; diesel hybrid in the 3008 from 2011 (earlier post); e-HDi (microhybrid) from 2011 on the entire diesel range; and a plug-in diesel hybrid in 2012. Peugeot said that it is also designing a vehicle which will embody all of the spirit of the BB1 concept car: 2.5m, 4 seats and 100% electric. (Earlier post.)

full story and video link at


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