How “Design Thinking” impacts developing economies

How “Design Thinking” Impacts Developing Economies

Eric Dorf

As a first generation American, I have always been influenced by my parents, who continue to be a powerful example for me. Having faced cultural discrimination, they were forced to flee to the United States with practically nothing. They arrived here, to the land of opportunity, with an entrepreneurial spirit and made a success of their lives. Having learned from my parents’ difficulties in their native land before they came to the U.S. I empathize with people in developing countries. Given my family’s background, my fundamental desire in life is to help other people who are struggling to survive in underdeveloped nations.

As a future entrepreneur, one of my ambitions is to improve living standards in developing countries. I am learning one of the tools that can be used to achieve this in the MBA in Design Strategy (DMBA). It is called Design Thinking.

Design Thinking involves generating a multitude of “out of the box” ideas, building on these ideas, deferring judgment, and arriving at a consensus. According to Tim Brown, CEO of IDEO, it is “a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” By understanding these principles, I began to see how business methods, sustainability (viability within a particular environment), strategy, and communication are fundamental to Design Thinking and can be used in global development projects. I am immersed in this learning experience at DMBA comprehending how to apply these skill-sets to participate in and contribute to social change in developing countries…………….

full article at http://digg.com/u1JMxy

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