What Peak Oil Can Do for Climate Change
Follow the Yellow Brick Road
By Chris Nelder
Friday, November 20th, 2009
With all eyes focused on the Copenhagen climate summit in less than three weeks, perhaps it’s time for the peakists to find a new purpose.
The reason is simple. Money isn’t interested in problems; it’s only interested in solutions. And wherever capital goes is where the changes will be made.
The public also has little appetite for unpleasant stories, even true ones. The message is: Don’t tell us what we can’t consume — tell us what we can consume. Tell us our grid power costs are going to go up because of climate change and we’ll fight it. But help us buy efficiency improvements and renewables that will pay for themselves in fuel savings, and we’ll support it all the way.
A new Pew study on “apocalypse fatigue” highlights the problem nicely. The public’s confidence in the global warming problem has fallen sharply this year, even as momentum built toward Copenhagen.
Guilt and deprivation simply don’t sell like opportunity does.
That’s why trillions of dollars are pouring into cleantech annually, while the peak oil community continues to go begging for a few dollars to staff a small office and keep a web server running, all while battling a constant onslaught of misinformation placed in the top mainstream media by very deep-pocketed vested interests.
That’s why I said last week that the IEA was shrewd to turn its annual World Energy Outlook into a stalking horse, masquerading its alarm about peak oil as an earnest appeal to address climate change…………………………..