Resource Efficiency 2.0

 The article below  is essential reading and largely echos the premise of this Blog, which can be read at

This Blog uses the concept of Resource Intensity, the resource use, per capita, per unit of consuption; rather than resource efficiency, which is normally viewed as a percentage of 100, of the ratio of output to input. A value that does not easily integrate into the ‘One Planet Equation’

In addition it is being effective, doing the right thing, that is critical. We can so easily be using resources ‘efficiently’ in the wrong or an unecessary process.

Its too easy to be ‘ineffectively efficient’


Resource Efficiency 2.0

Wednesday, March 25, 2009

………………….CK Prahalad suggests that government, civil society and companies collaborate to tackle this new phase of resource optimization. The government should contribute with focused investments and regulation, civil society with ideas and grass root approaches and companies with the entrepreneurial and operational capabilities to create commercially viable products. There are big opportunities to improve the supply chains of WalMart (importing over $20Bn in goods from China alone each year) and other large retailers from a green perspective, applying concepts like reverse logistics and extended supplier responsibility. Civil society should look at Walmart as a potential ally rather than a big bad capitalist.

But Sharon Begley writes in this week’s Newsweek: “while you’re doing all that to reduce the world’s energy use and cut emissions of greenhouse gases, keep this in mind: even if we scale up existing technologies to mind-bending levels, such as finishing one nuclear plant every other day for the next 40 years, we’ll still fall short of how much low-carbon energy will be needed to keep atmospheric levels of carbon dioxide below what scientists now recognize as the point of no return.” We need profound breakthroughs. Money should flow to where we have the highest chance of finding these and bringing them rapidly to industrial scale. This should be the number one priority after the financial system is cleansed.

By the way, don’t forget to turn the lights off for an hour on Earth Day

Complete article at


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