A ‘better place’ to reduce reduce the resource intensity of mobility?


Progect Better Place

U.S.-Listed Companies Lead Israel’s Plug-in Charge

By Sam Hopkins
Thursday, February 26th, 2009

We may not be able to buy Project Better Place stock…

But a slew of publicly traded companies are playing an integral role in the world’s most ambitious electric vehicle plan.

In fact, corporate campuses and employee homes at 19 of Israel’s top companies will become testing grounds for advanced EV infrastructure.

And from these Middle Eastern hubs, multinational companies can spread and adapt their EV strategies around the world.

For instance, charging stations will be installed at the headquarters of Teva Pharmaceuticals (NASDAQ:TEVA), the world’s top generic drug maker.

What’s key here is that Teva also has offices in Mexico, Singapore, Brazil, Kenya, and dozens of other countries. And in all of those places, Teva’s corporate strategy could mean spreading Better Place’s EV infrastructure.

In 2009, Project Better Place is being propagated through the business world with the same sort of seeding strategy that Better Place CEO Shai Agassi first took to governments from Israel to Australia to Hawaii.

Among the other U.S.-listed partners for Better Place in Israel are Partner Communications (NASDAQ:PTNR), Orbotech Ltd. (NASDAQ:ORBK) and the local divisions of Nike and employment services giant Manpower (NYSE:MAN).


At Barack Obama’s first press conference after the election, Michigan Governor Jennifer Granholm stood right next to the President-elect.

But Granholm didn’t sit with Big 3 company heads as they pleaded unimpressively for auto industry bailout money before Congress this month. She took a trip to the Middle East instead, to meet with software wiz and electric car visionary Shai Agassi.


full article at http://www.greenchipstocks.com/articles/project-better-place/355

see also http://www.betterplace.com/



  1. Has Agassi heard of Dual Mode, a scheme where microcars, resembling the Smart (2.5-meters long), but pure electric with swapable batteries in the floor; are loaded on transporters* (32/load), then travel at 80-mph on what is now the HOV lane?

    This was first described under studies funded The New Transportation Research Act passed by the US Congress (1968).

    If I had a contact point e-mail, I will mail you a paper I presented at the 13th Annual Electric Vehicle Symposium, Osaka 1996.

    Freeway congestion will end after demonstration by an Urban Mobility Initiative, funded by the US DOT.

    * Car Bus (land ferries)

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