The Challenge facing the ‘Symptom’ Based Approach to Sustainability

Last week on the day I read the Report, ‘Acting Now for a positive 2018′, link below I went out in the evening with my Son and four of his friends and their fathers for a meal, a monthly event.

My Son’s friends and fathers run small family businesses and my Son, with an MBA is Sales and Marketing Director of an SME with a multimillion pound turnover in the UK furniture industry. As can be seen below in the clip from the BERR Statistics, 99.9% of all UK enterprises fall into this category.

Here lies the challenge of the sustainability and symptom approach to organizational change; if had put the Report on the table, there is no way that those at the dinner party would have understood its contents, only my Son, Matthew, but he has a boss, a self made millionaire, who equally is closed to the ideas’ presented.

This is the raison d’etre of this Blog, that if we are to enable organizational change on a journey towards sustainability, it has to be in a common language my dinner party would understand, the language of quality. See link below.

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uk-sme-stats-2007

Links

SME’s and the Environment http://www.netregs.gov.uk/static/documents/Utility/smenvironment07uk_1856733.pdf

SME Statistics http://www.berr.gov.uk/whatwedo/enterprise/enterprisesmes/research-and-statistics/statistics/page38563.html

Sustainability Report  http://www.forumforthefuture.org/blog/acting-now-for-a-positive-2018

https://trailblazerbusinessfutures.wordpress.com/2008/11/30/a-hitchhikers-guide-to-an-oraganisational-esperanto/

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