Resource Intensity and Going Green

Everyone is saying “what this economic crisis needs is green innovation in both energy and applications.” – look for technological fixes – no one is saying “we must take a holistic view of our society’s essential needs now that the first law of sustainability applies, and invest time, ingenuity and currently affordable resources to  reduce the resource intensity of all we consume” .

This is where survival and future profit lies, and the societies that recognise this fact now are the ones to which the future belongs.


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Being green should not be considered a burden even in tough economic times but rather as an opportunity, according to the Confederation of British Industry (CBI). Speaking at the CBI’s Climate Change Summit yesterday (December 2nd), Ben Verwaayen, chair of the CBI Climate Change Board, said green innovation would help solve the financial difficulties.

He said: “Being green, especially in these times, is not a luxury. It is a critical issue and an important opportunity for business and for creative thinking. “Where the great depression was solved by building roads and bridges, what this economic crisis needs is green innovation in both energy and applications.”The organisation’s director-general used the opportunity to urge the government to provide the investment infrastructure to meet its ambitious climate change targets. Richard Lambert also said that the economic crisis must not “become an excuse for inaction on climate change”.


The event also launched the CBI’s Climate Change tracker, which will rate progress towards reducing emissions across four areas: energy, business, transport and industry. Earlier this year the government committed the UK to cutting carbon dioxide emissions by 80 per cent by 2050.

This week, the Committee on Climate Change urged the government to slash carbon emissions by 34 per cent by 2020 if there was no global agreement but by 42 per cent if there was.


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