This is not a blog about ‘Peak Oil’, taking the view that this now is a given, give or take a few years. The reality is on the ‘Oil Curve’ page.
In the Economist’s ‘World in 2009’ David O’Reilly, CEO of Chevron Oil in effect reflects this fact and the need that this blog is trying to address; to enable the reduction in the resource intensity of all products, reducing the ‘loss to society’ in their, creation, use and disposal – in effect continually improving their ‘quality’ – a lesson lerant by Taiichi Ohno of Toyoya in the early 1070’s
‘Dave’ O’Reilly first published this letter in 2005, a fact reported on at http://www.energybulletin.net/node/7388
“It took us 125 years to use the first trillion barrels of oil,” notes Chevron Corporation’s two full-page ad that began appearing in July in the Wall Street Journal, the Economist, Financial Times and elsewhere. “We’ll use the next trillion in 30,” the ad continues, thus quietly admitting to the Peak Oil that the industry has not previously disclosed.
“One thing is clear: the age of easy oil is over,” the ad reveals in a folksy letter from “Dave,” Chevron’s Chairman and CEO David J. O’Reilly. Most Americans are still unaware of the pending Peak Oil or try to deny the tremendous impact it will have upon us. Chevron proudly presents itself as “the Good Guy” by informing the public of the lessening supply of petroleum at a time when the demand is soaring, especially in China, India, and other industrializing countries.”
The Earth may have another 30 years, more or less, of a dwindling supply, which will be increasingly difficult and expensive to extract. I wonder what Chevron’s studies reveal will happen to civilization during that time. When they say that “easy” oil is over, how difficult do they think our petroleum-dependent lives will become as a result?
A presentation on the latest International Energy Agency Report can be found at